What is the future of traditional wet shaving in terms of market penetration?
This is somewhat prompted by the question posted here http://ift.tt/1PIKkKC
When I walk into a major, mega supermarket:
1. there are NO razor blades of any kind. Zero.
2. There is one very cheap soap buried in the bottom shelf where a supermarket doesn’t want you to buy. You have to hunt for it. Forget about normal “super” markets. They have nothing.
3. There is one safety razor, also buried.
There are NO brick and mortar shops selling traditional supplies within 250 miles.
There is no ability to smell or try any product without buying samples, a very inconvenient system.
We live in a world of instant gratification, where people want that new car, new house, new furniture – today. Few people are willing to tolerate not getting instant gratification. As a society, we have become used to smartphones, taking photos or videos, and instantly posting them. Instantly - as in immediately. The concept of spending money to try something – anything – and not being free is hard to swallow. After all, aren’t most apps free? And then to have to wait for snail mail to arrive. For many in the mainstream, that might be intolerable.
According to some statistics I’ve read, the traditional wet shaving market (DE, SE, and straights) is around 0.6% within the US. This poll http://ift.tt/1R9M4js= indicates the time to shave is in the 10 – 20 minute range for most people. Society's need for instant gratification is entirely inconsistent with something that might take 15 minutes. Couple that with the inability to touch and feel products or having to wait for snail mail for product to arrive, might create an environment inconsistent with what mainstream America expects in 2016. This isn’t 1955 anymore. Time is money. People got selfies to post
-----------------
Where do you see the traditional wet shaving market heading in terms of market penetration?
Some say this is the tip of the iceberg and its about to explode. Others might think it’s about done and the nostalgia kick is over. Everyone has different opinions.
Don’t confuse an explosion of small businesses jumping on a bandwagon, trying to make profits, with an explosion in the consumer base. These are vastly different things. Companies always want to make money. Some do at the birth of an industry, some at the death. And some never make it to market.
What’s your opinion? What is the future of the Traditional Wet Shaving market penetration into the mainstream American consumer market?
1. This is the tip of the iceberg and market penetration could move in the near future to 10% of more.
2. We are still on an uptick with a slow movement upwards in penetration but the future is unclear.
3. We will maintain a status quo. New people might join the traditional wet shaving community but others will leave resulting in a leveling off.
4. The tipping point has been reach and the industry will have a slow decline over the long term.
5. Game over. Some people will continue with their traditions but in the upcoming years the market penetration will drop substantially.
Thank you for expressing your opinion and voting.
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at http://ift.tt/jcXqJW.
Traditional wet shaving market penetration? Boom? Status Quo? Game Over?
شارك عبر الماسنجر
