"At a time in history where diversity is the most important thing in the world, we, as a company, decided to reach out to a very large segment of society that doesn't have traditional wetshaving products marketed toward their demographic," said Andrew Conk, Jr. Andrew is the great, great grandson of company founder Ichabod Conk.
"When my ancestor Ichabod Conk created this company, he had no way of knowing just how offensive a Germanic, blatantly Caucasian name would effect modern consumers. We know that 99% of our customer base is white, blue collar, and typically hipster. We want to broaden that demographic.
No other shave product manufacturer in history has specifically targeted the Lil Waynes, the Wiz Khalifas, the Kanye Wests of the world. We spent countless hours watching BET and analyzing the WordStarHipHop website. And my son, who is very much into the Gangsta Rap movement, helped design our new logos and artwork. We think it's a way to say to the hip hop community 'Yo fam, we feel you. Here dat crunk stuff' without pandering or being patronizing."
Loyal customers will be delighted to know that our products will be the same great items they've come to love from Col. Conk's, just with new packaging. "The one thing I wanted to remain the same was our very average, middle of the road quality and performance. We kept that the same."
The new Col. Crunks™ lineup will be in liquor stores and flea markets in time for Christmas.
Col. Conk's Re-Branding
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